Goldcast

Series A

ABOUT THE COMPANY

Goldcast is used by B2B marketers to create engaging digital events that drive pipeline by providing rich post-event insights. It's used by enterprises like GitHub, Pure Storage, Zuora, Amplitude and growth stage companies such as Drift, Salesloft, ThoughtSpot as an essential part of their event marketing strategy to improve their attendance rates and drive better engagement. Unlike other tools, Goldcast’s platform not only provides a great experience for attendees, but also captures unique post event insights integrated with CRM that helps sales teams to drive pipeline.

Year Founded:

2020

Lead Investors:

Unusual Ventures, HubSpot Ventures, Underscore, Afore, AngeList Ventures

Office Environment:

Fully Remote

MEET THE FOUNDER(s)

01

Kishore Kothandaraman

COO

02

Palash Soni

CEO

03

Aashish Srinivas

CTO

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CULTURE

How do you show employees you appreciate them?

We plan to have growth plans for each employee and ensure that everyone has a clear progression chart if they achieve the goals laid out for them. This ensures that there's no misalignment on expectations from employees but most importantly tells them we keep their future in mind. But tactically, we have a slack channel called "spotlight" where anyone can show their appreciation for employees and in every town hall, we appreciate one person who went above and beyond their job description.

How are you creating a workplace of diversity, equity, inclusion and belonging?

As immigrant founders who came to US for our MBA program, our class comprised of 90 students, out of which 45% were international students. It was a huge eye opener for us to see such diverse thoughts on every issue. Ensuring everyone has a leveling ground is very important to personally. But I do think we can do a much better job at this at Goldcast. That said, there are two areas we focus on

Hiring diverse people and making sure hiring managers don't have biases when they look for candidates

Making sure everyone has a voice in the company

  • We have a few processes to ensure a) is in place but it's definitely been hard to fully enforce it

Why should someone work at your company?

Archaic marketing channels such as emails and webinars are super crowded. Modern B2B marketing is all about engaging customers and building communities. We believe that events will bridge that gap and be a key driver in the modern enterprise’s GTM tech stack. Goldcast is unlocking events as a marketing channel by building the Marketo for B2B events (a $25bn market/~30% of B2B marketing spends) - helping enterprises deliver, scale, and measure events that drive revenue in an integrated platform purpose built for B2B marketing and sales teams.

We are building a good team of humble individuals who are eager to win. And we aspire to keep the culture that way as we build a massive business :)

Our company could win an award for:

Extreme bias for action :)

Top 100 culture Award winner

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