Violet

Series A

ABOUT THE COMPANY

Violet is on a mission to create a more open, distributed, and collaborative version of e-commerce. Our unified commerce API makes any online experience shoppable by directly connecting new online channels (and their audiences) with ecommerce stores (and their products). We do this with our e-commerce integrations platform focused on headless universal checkout. That means that any channel or experience can add integrated checkout connected to any merchant.

Year Founded:

2017

Lead Investors:

Klarna, Sugar Capital, Red Sea Ventures, Lachy Groom, AVG Basecamp

Office Environment:

Fully Remote

MEET THE FOUNDER(s)

01

Brandon Schulz

CEO

02

Rhen Zabel

CTO

03

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CULTURE

How do you show employees you appreciate them?

We believe that a company’s attitude towards its employees is best communicated through four fundamental practices: give people work that’s meaningful to them, give them ownership over that work, compensate them fairly for their time, and honor and value their life outside of work. Though we definitely have nothing against the occasional care package or birthday celebration, the people who come to Violet come more for the essentials of meaningful work, good pay, motivated colleagues, and mutual respect.

How are you creating a workplace of diversity, equity, inclusion and belonging?

DIVERSITY: Diversity is not about checking a statistical checkbox: it’s about the practices, policies, and processes that allow people from all different backgrounds and identities to thrive. 

EQUITY: Equity at Violet means ownership, autonomy and empowerment. We want every employee to have true ownership in our work, and we give that through making sure everyone at the company has the same opportunities, support, and autonomy needed to grow and thrive in their career and as a person.

INCLUSIVITY: Inclusivity means openness and involvement of all types of individuals and ideas. We're a fast growing company and so good ideas MUST come from anywhere. Inclusivity literally results in better performance for our company and all of our people.

BELONGING: Belonging is the result of the hard work put into Diversity, Equity, and Inclusion. It means we honor the lived experiences of our employees and who they are both on and off the clock, so they feel they can not just do their best work, but be their fullselves while doing it.

Why should someone work at your company?

In addition to offering competitive pay, benefits, and equity, the people who come to work for us do it because of the opportunities to learn and grow, the work environment we’ve created around empathy, clarity, curiosity, rigor, and integration, and the chance to get in on the ground floor of a true step-change innovation in e-commerce.

Our company could win an award for:

Doing remote right. Violet is remote by design, from our inception. We’ve designed our workday so our employees can lead empowered, autonomous, and balanced lives. In a time when a lot of companies are trying to figure out or build infrastructure for hybrid or remote employees, we already have our processes in place to make it a truly pleasurable and rewarding remote work experience.

Top 100 culture Award winner

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